e-Commerce | SITA



SITA e-Commerce is a complete booking system for airline websites. It is global distribution system (GDS) neutral and ensures the airline retains control of its direct distribution channels.

e-Commerce caters to all airlines regardless of size or type. From large flag carriers to small regional ones to low-cost carriers, e-Commerce has a rich set of features and capabilities that support each airline’s strategy. It is particularly suitable for airlines who want to expand their online offering to include the sale of optional services and ancillary air-related products.

e-Commerce offers a wide variety of features. From basic personalization by using multiple languages, currencies and user profile data, to full personalization of offers based on real-time analysis of user behavior, historical booking data and profile data.

e-Commerce is fully  integrated with our Horizon® Passenger Services System (PSS) portfolio which includes the core SITA Reservations, Ticketing and Airfare Price services to ensure that bookings are made directly using the airline’s inventory and fares.

E-Commerce Use cases
- 221 kb
Ticket booking via airline websites and mobile devices has reached




(Airline IT Trends Survey 2016)

How it helps

Airlines are increasingly looking for ways to cut costs, increase revenue, and build direct relationships with their customers. SITA e-Commerce helps with all these.

Cuts costs: e-Commerce cuts costs by supporting the airline’s direct sales strategy, thus reducing GDS distribution fees.

Increases revenue: by optimizing air sales as well as offering optional services, e-Commerce increases an airline’s revenue. It is especially suitable for airlines that want to expand their online offering to include merchandizing of ancillary services. And inside its channels, the airline can analyze purchasing behaviors and tailor its marketing to suit each customer.

Build direct relationships: In this self-service environment, it is key to maintain and build relationships with  customers. e-Commerce allows you to achieve a consistent level of service by offering the same shopping experience, tailored to a self-service environment.  It also allows for personalization of offers based on real-time searching and historical purchase data – something that other agents do not always have to hand.

Key features

  • Multiple currencies
  • Graphical seat maps
  • Airline-to-agent module
  • Fully customizable offering including your airline’s branding plus online booking and management
  • Only presents real, available fares and allows calendar-shopping and flexible sales campaigns using coupon codes
  • Supports third-party products sales such as hotels and cars and ancillary products such as excess baggage charges


  • Maximized revenue
  • Cost reduction
  • Customer service improvement
  • Increased cash flow
  • 24 x 7 access

Why us?

SITA is not a GDS, nor are we aligned with a GDS. This means that you retain complete control over your direct distribution channels.

SITA e-Commerce has a large number of payment options. The variety of payment service providers (PSP) already integrated into e-Commerce makes it unique – but if one of the pre-integrated PSPs is not suitable, we can integrate your preferred PSP as part of the implementation process. SITA does not dictate which payment providers you use.

e-Commerce is customizable to meet your unique business needs. As standard, it is able to use your corporate logos and color schemes to match your own website. Almost limitless customization is available on top of this. SITA firmly believes that your online booking engine technology should adapt to your business – not the other way around.

SITA Global Services

e-Commerce is supported by SITA Global Services (SGS), which provides you with global business continuity through a flexible service model. Our monitoring service ensures your IT systems are reliable and available, around the clock, around the world.

Our experts proactively monitor your infrastructure, identifying and resolving problems often before they impact your services.

E-Commerce Use cases
- 221 kb
Ticket booking via airline websites and mobile devices has reached




(Airline IT Trends Survey 2016)

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This product is part of the following solutions:

Horizon® Passenger Management & Distribution

GDS neutral next-generation PSS for all airlines

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