Innovation

Innovation is one of the key drivers of our business. It's at the heart of everything we do.

  • Research conducted by SITA Lab with British Airways, Heathrow, Geneva Airport and Miami International Airport into ‘smart contracts’ residing on a blockchain reveals promises of real benefits.

    Read more
At SITA, our innovation focus is on collaboratively developing technology solutions and services for the air transport industry.
WE INVEST 7% OF REVENUE IN R&D
WE INVEST 7% OF REVENUE IN R&D

Explore SITA innovations

We invite you to explore the breadth of our innovations by expanding (+) or collapsing (-) the sections below, or dive deeper by following the links to more detailed information on each topic.

SITA Lab

SITA Lab is SITA's strategic technology research arm. Our role is to stimulate technological innovation in the air transport industry (ATI) and bring emerging technologies into SITA's portfolio. We innovate in collaboration with airlines, airports, and technology specialists globally.

Learn more about the Lab Show related content
Data management

Data management

The air transport industry generates a huge amount of data that holds the potential to increase collaboration and drive more efficient, seamless journeys.

Learn more about data management
Identity management

Identity management

Leveraging SITA’s existing self-service technology together with the use of mobile and biometrics technologies, SITA Lab is working with governments, airlines and airports to speed up identity checks for passengers. 

Learn more about identity management
Intelligent machines

Intelligent machines

Using artificial intelligence has the potential to radically change manual airport processes, alleviating required stops and interactions. It will allow people to be more efficient by freeing them to focus on other tasks.

Learn more about intelligent machines
  • KATE, the autonomous kiosk

    Fluctuating passenger flows present a challenge in airports. What if kiosks could move themselves? KATE will autonomously move to congested areas as needed. 

    Meet KATE
  • Leo, the baggage robot

    Leo, a fully autonomous, self-propelling baggage robot has the capacity to check in, print bag tags and transport up to two suitcases with a maximum weight of 32kg.

    Meet Leo
Mixed reality

Mixed reality

SITA Lab worked with Helsinki Airport to use HoloLens to reproduce the airport operational control center (AOCC) in this mixed reality environment.

Enter the mixed reality
Tracking baggage

Tracking baggage

SITA Lab is exploring new technologies that will allow airlines, airports and ground handlers to track baggage every step of the way. This initiative also helps airlines meet IATA Resolution 753.

Learn more about tracking baggage

Community innovations

SITA is owned by the air transport industry. We are passionate about working with airlines, airports and governments to introduce new technology and solutions that will benefit the entire community.

Discover our community innovations Show related content
Solving industry challenges

Solving industry challenges

With the aim of benefiting the entire air transport community, SITA has  launched five initiatives to explore new solutions to some of the industry’s most pressing challenges. These include baggage tracking; Identity management; building a disruption warning system; NDC and cybersecurity.

Learn more about these initiatives
AIRCOM® FlightTracker

AIRCOM® FlightTracker

Responding to the industry’s demand for improved aircraft flight tracking, SITAONAIR’s AIRCOM FlightTracker guarantees regular flight position updates and requires no modification to aircraft.

Learn more about the product
ATI Cloud

ATI Cloud

SITA developed the first community cloud for the ATI in 2011. Since then, it's been changing the way the industry accesses applications, information, and business services.

Explore SITA's ATI Cloud solution
Cybersecurity

Cybersecurity

The air transport community is facing increased risk from cyber-attack. SITA is working to play a more significant role in mitigating these threats for the air transport community.

Learn more about cybersecurity
Developer.aero

Developer.aero

The first air transport industry community hub for APIs (Application Programming Interfaces), making it simpler for developers to build complete passenger, airport and aircraft solutions across the travel journey.

Learn more about developer.aero
DigitalMedia Kiosk

DigitalMedia Kiosk

Passengers can quickly downloaded movies, magazines and newspapers in around a minute to enjoy at the airport and in-flight.

Watch the video
eAircraft Services

eAircraft Services

e-Aircraft Services enable new ways of operating aircraft, reducing costs, accelerating turnaround time and keeping passengers and crew connected while flying.

Learn more about our solution
iTravel mobile app

iTravel mobile app

The iTravel app provides a simple and cost effective alternative to the conventional development of airline customer applications using SITA’s Reservation Web Services (SRWS). 

Learn more about the app
NDC Exchange

NDC Exchange

ATPCO and SITA are developing an industry owned solution that works as a neutral hub performing real-time message transformations between airlines and sellers, supporting multiple industry standards and versions.

Learn more

We innovate. Together

0Working with 20 industry bodies to set standards
040 staff participating in 55 working groups
0Backed by our partner Orange Business Services
08 patent applications to date owing to the SITA Lab's work, including SITA's first ever US patent
01st to provide exit check using your face as a passport
01st autonomous self-propelling baggage robot
01st autonomous check-in kiosk

SITA on YouTube

SITA strives to reduce costs and drive efficiencies. More than that, we aim to deliver radical change, using disruptive technologies to benefit air transport. Watch our Innovation playlist on YouTube to learn more.

Blogs@SITA

Discover what aviation innovators are thinking and doing. Regular contributors include SITA executives as well as guest bloggers from airlines, airports and other ATI stakeholders.

Back to the top
  • sita tweet
    A huge growth in the number of bags being handled will put enormous strain on resources and airline infrastructures… https://t.co/KQrp9zPcmH

    7 hours ago from SITAonline
  • sita tweet
    Technology will play a crucial role in helping the air transport industry handle an estimated 9 billion bags by 203… https://t.co/yLPNYY6D5j

    13 hours ago from SITAonline
  • sita tweet
    The ability to track bags has become a critical part of enhancing industry operations and achieving the… https://t.co/hHW7qqN3Pe

    17 hours ago from SITAonline
  • sita tweet
    Are you a lounge aficionado or an airport explorer? Do your devices take a backseat on your travels, or are you bus… https://t.co/CPzf0JZQBE

    2 days ago from SITAonline
  • sita tweet
    Are you the sort of person that arrives at the airport three hours before your flight? Maybe you prefer to live lif… https://t.co/WMYcmGONFZ

    2 days ago from SITAonline
  • sita tweet
    When you plan your travels, do you look for the lowest price and leave the rest to chance? Or do you meticulously p… https://t.co/IVwR89MXXI

    2 days ago from SITAonline
  • sita tweet
    Simplify, collaborate, prove. This new blog post examines the areas where #blockchain is set to make the biggest im… https://t.co/4omswFbcBS

    2 days ago from SITAonline
  • sita tweet
    “We are moving from researching the technology itself to figuring out the potential business value of blockchain.”… https://t.co/7yblNNgVF1

    3 days ago from SITAonline
  • sita tweet
    NEW BLOG POST: Following @icao’s Blockchain Aviation Summit, SITA’s #blockchain expert Barry McLaughlin discusses t… https://t.co/8WMkijfpp7

    3 days ago from SITAonline
  • sita tweet
    Digital twins could be the secret ingredient to help airport managers bust silos and make better decisions which ha… https://t.co/QPV9kDfoEB

    3 days ago from SITAonline
  • sita tweet
    What if you could have a view of an entire airport’s operations in one place? AND it was interactive? SITA is testi… https://t.co/gkIwDIlwmC

    4 days ago from SITAonline
  • sita tweet
    A digital twin is the virtual replica of a physical asset. Formula 1 teams use them to track the status of the car… https://t.co/9UKWp7eMRC

    4 days ago from SITAonline
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